Services Marketing

THERE ARE A MINDBOGGLING NUMBER OF MARKETING CHANNELS

So, which one do I use? Radio, TV, or all digital marketing? Well, it all depends on what you’re trying to accomplish. The radio didn’t replace the newspaper, and broadcast didn’t replace the radio. The key is understanding where your customers are consuming content, then meeting them there. For Boomers, that may still be dailies and Facebook, for Boomlets that may be Snapchat and Disney Channel. All marketing channels are still relevant, depending on who you are trying to reach!

In fact, if you take a look at Facebook, Google and Apple, a majority of their marketing spend is in traditional marketing. It still works, especially for large consumer brands who have the budget to GO BIG on advertising. Their sheer size and budgets offer a major leg up in securing mindshare through primetime TV spots. For smaller younger companies, it’s too expensive to compete in that particular sandbox.

The good news is there are still MANY ways for smaller organizations to take advantage of all mediums. You just need to know what buttons to push to make it work. Fortunately, we have a team who has been there, done that. We can move the needle for all our clients, no matter what the size.

“All marketing channels are still relevant, depending on who you’re trying to reach. You just need to know what buttons to push to make it work. Fortunately, we have a team who has been there, done that. We can move the needle for all our clients, no matter what the size.”

Megan Lozito
Chief MarComm Officer

Services

  • Direct Mail
  • Print Advertising
  • Broadcast Marketing
  • Outdoor Advertising
  • In Store Advertising
  • Radio
  • Media
  • Channel Marketing