Unless you’ve been under a rock the past decade, you have felt the ever-changing landscape of marketing. Online strategies now compromise the largest percentage of most companies’ marketing budgets. This means we now have an incredible amount of data on consumers, meaning we can deliver content and goods they’re looking for on the spot. As consumers, we search for products, click on things we like, and read monetized content without even noticing it.
The crazy thing is, this is only getting more accurate because we have all allowed our content digestion to be measured. Now, there’s a huge shift in human-to-human marketing that drives purchase based on the influence of our peers. Yes, the traditional means of online marketing are still incredibly effective, but a friend telling you to use something trumps all. Today’s challenge is how to quantify that data, and market to a targeted profile.
With new technologies like augmented reality, the consumer shopping experience is changing drastically. We are a part of that wave as well. We are the guys who invented Native Commerce, which has become a billion-dollar industry. Being on top of these trends, or creating new ones, is what we do. You’ll hear a ton of consulting firms and agencies claim this, but do they have the chops to make it happen?
“With new technologies like augmented reality, your consumer shopping experience is changing drastically. We are a part of that wave as well. We are the guys who invented Native Commerce, which has become a billion-dollar industry.”